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Exhale

Annuity decisions that feel certain and guided, not sold 

Serving clients & fiduciary advisors across all 50 states.

Annuities are designed to help you manage risk and create certainty.
So should your decisions.

Most annuity advice, even well-intended, is still sales-driven. Online resources are helpful, but generic. Without context-guided planning, it's easy to fall for bells and whistles that aren't relevant to your situation.

The Aston Penney Method™ is the guidance you need to make the right decisions, so you don't lose time or money in the wrong annuity.

The Aston Penney Method™

Built on the foundational principles of context-guided planning. Our methodology is designed to simplify and clarify your annuity decisions, with no second-guessing. Logic feels complete. Expectations align with reality. 

Eliminate confusion & conflicting opinions

Your circumstances dictate exactly what you need. We help guide your awareness to what that is. 

Full annuity market rate visibility

Shopping around doesn't work. Public-facing resources are limited and brokers don't offer all products. We provide institutional-level visibility so you don't miss opportunities or pay unnecessary fees.

Easily navigate options without the overwhelm

Once you understand your need, you will quickly recognize what annuities should be eliminated and which make the most sense.

Designed for the most impact

It's not just about the annuity performance itself. A correctly structured annuity can create tax-planning leverage and more strategic growth opportunities for other assets.

Understand correct timing & how to use it

Timing is rarely discussed, yet critical to understand. We'll help you get it right so you get the most out of the annuity you choose.

On-going Support
 

Most believe the work is done once a policy issues. To us, we are just getting started. We help you stay on top of your annuity so it is well-maintained as years go by.

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SPECIALIZATION MATTERS

Nothing compares to working with a specialist. Not all situations call for it, but annuities do. Results are just different.

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Annuities are much like cars—conceptually easy to understand, yet technical in the background.

 

Choosing the right vehicle for the journey, building it for longevity and tuning it for efficiency is a skillset that isn't common enough in the industry.

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Our case work demonstrates a refined use of annuities that gets results most of our peers do not even know are possible.

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Do you have an annuity that you haven't looked at in awhile? It may need a tune up. We can help you make sure it's functioning correctly.

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Annuity advice that fiduciaries trust

We have a loyal advisor partner following that we deeply value. Our advisors refer us because they know:

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We do the right thing, even if it's inconvenient or we don't make money
 

We spend more time educating than selling products
 

We reject bias. If an annuity is not right for the situation, we say so

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Get annuity guidance that is clean, clear and compliant

"I was referred to Shannon by a friend and neighbor of mine. I have owned an annuity for many years now and I wanted to understand if it was performing. I met with Shannon and we talked through the particulars of my situation. The goal was to improve, if possible, my current annuity. Through diligent research and communication, Shannon recommended that I not make the change. She considered my situation over and above her getting paid. Such honesty and consideration for a potential client is quite refreshing. Always polite and professional, but personable as well. Shannon is a true asset to anyone looking for this type of support."

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Paul P., Arizona

The annuity planning you need, at no charge

No one should ever have to make financial decisions with blind spots. We do not charge a fee to work with us, for any of our services. 

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Client Services

Advisor Services

Annuity Reviews

We value transparency. If you'd like to know how we are compensated, we are an open book.

Make the right annuity decisions today so
there are no regrets tomorrow

Dedicated to the appropriate use and application of annuities to improve the lives of retirees today, tomorrow, forever.

© 2026 by Aston Penney, The Annuity Advisory Firm

Aston Penney, The Annuity Advisory Firm and its affiliates do not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction. The information contained in this website is not a substitute for financial advice from a professional who is aware of the facts and circumstances of your individual situation. â€‹Statements on this website as to policies and coverages and other content provide general information only and we provide no warranty as to their accuracy. Clients should consult with their licensed agent as to how these coverages pertain to their individual situation. Any hypertext links to other sites or vendors are provided as a convenience only. We have no control over those sites or vendors and cannot, therefore, endorse nor guarantee the accuracy of any information provided by those sites or the services provided by those vendors. Aston Penney, LLC is independently owned and operated. CA Insurance License #4098652. Life insurance services are provided through Aston Penney, LLC. Privacy Policy can be found here.

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